A veteran of professional and collegiate sports, Tom Hastings serves as UCSB's Deputy Director of Athletics/External Affairs. In his role, Hastings supervises multiple sports, oversees the communications, marketing, broadcasting, annual fund, ticketing, video and game management operations of the 20-sport department. He also serves as the department's contact person for campus partnerships and is the day-to-day contact for Learfield Sports.
Hastings came to UCSB in January 2009 after spending nearly
three years as the Associate Athletics Director for Communications
at San Jose State.
In his position at San Jose State, Hastings supervised all of the department's broadcast services and sports information staff that coordinated communications, media services and public relations for all of the school's 16 Division I sports. He also oversaw the department's video operations, marketing and Internet operations and handled football scheduling and supervised several sports.
In March of 2007, Hastings was part of the San Jose State team that conducted the NCAA Men's Basketball Championship San Jose Regional at the HP Pavilion in San Jose. In 2010, he was the Tournament Director for the NCAA Men's College Cup held at Harder Stadium on the UCSB Campus.
Hastings spent eight seasons with the San Francisco 49ers as communications manager and manager of Internet services. With the 49ers he assisted in the creation and implementation of the 49ers public relations departmental policies, procedures and operational guidelines, served as a liaison between local and national media and 49ers players, coaches, management and staff and helped supervise the public relations staff.
Following his stint with the 49ers and prior to joining the staff at San Jose State, Hastings served as the director of marketing and communications for the National Strength and Conditioning Association (NSCA) in Colorado Springs, Colo. In that role, he directed all the marketing, public relations, merchandising, advertising, sponsorship and Internet operations for the world's premier credentialing association for athletic performance coaches.
Prior to his tenure with the 49ers, the UCSB and Santa Barbara High School graduate served as the Assistant Director of Athletics Media Relations at UCSB.
Active in the Santa Barbara community, Hastings serves on the
Board of Directors for both the Santa Barbara Athletic Round Table
and Santa Barbara PONY Baseball.
Hastings and his wife, Julianne, are the parents of three children.